Donor communication is a vital component of financial stewardship for any nonprofit organization. Without it, donor relationships can quickly deteriorate and donor retention rates will drop, leading to a decline in financial support.
Luckily, there are a number of strategies that nonprofit organizations can use to improve donor communication and build stronger relationships with their donor base.
(Looking for fundraising ideas for your nonprofit group too? Find three effective ideas in this post)
Tips for Improving Donor Communications
- Make sure you have a system in place for tracking donor communications. This will help you ensure that each donor is being contacted on a regular basis. This could be as simple as keeping a donor contact log in a shared Google Doc.
- Think about the donor experience when designing your communications. Every touchpoint is an opportunity to create a positive impression and deepen the relationship.
- Personalize your donor communications whenever possible. A personalized note or phone call can make a big impression and let donors know that they are valued members of your community.
- Thank donors promptly and give them updates on how their support is making a difference.
- Be responsive to donor inquiries and concerns. If donors take the time to contact you, it shows that they care about your organization and its mission. Make sure you take the time to respond to their questions and concerns in a timely manner.
- Keep your donor communications updated. Donors want to know what is going on with your organization and how their donations are being used. Make sure you keep them updated with the latest news and information.
- Finally, don’t forget to show your appreciation for major gifts with a handwritten thank-you note or other personalized gesture. This will help build a strong relationship with your donors and keep them coming back year after year.
More Help for Your Nonprofit
Are you interested in learning more about financial stewardship for nonprofit organizations? We would love to talk. Contact M&M International Inc. to learn about our fundraising and planning services for faith-based nonprofit organizations across Canada.
