Fall into Philanthropy: Helping Your Nonprofit Prepare for Year-End Giving

Across Canada, autumn brings a natural pause and the chance to reflect on the year so far. To prepare for what’s ahead. For nonprofits, this is the moment to focus on building momentum for year-end giving.

Donors make their most significant contributions during this time. But too often, nonprofits rush into December with last-minute appeals and missed opportunities. Embracing the season of thoughtfulness, let’s help your nonprofit prepare for deeper engagement, stronger relationships, and more effective fundraising. Here are practical steps your organization can take now to prepare for a fruitful year-end giving season.

Five Steps for Nonprofits to Prepare

Reflect on Your Year

What has been the story of your impact this year? Think about the milestones, challenges, and transformations that defined your year. Donors resonate with stories of real lives changed. Gather quotes, photos and statistics so you’re ready to share your impact that inspires generosity.

Review Your Donor Base

Get your donor lists in order. Who gave last year at year-end? Who has lapsed? Who might be ready to increase their giving? Segment your audience and craft messages that speak directly to where your supporters are in their giving journey.

Research Opportunities

How can you extend your reach? Explore employer matching gift programs, community partnerships, or even local media opportunities to highlight your mission. Consider whether peer-to-peer campaigns or Giving Tuesday initiatives could help build momentum.

Respond with a Plan

Map out your communications now. Plan when newsletters, emails, and social posts will go out and make sure they fall under the umbrella of cohesive storytelling. Involve your board and volunteers to help in amplifying your nonprofit’s message. No more scrambling on December 20 to get your message out the door and your donors in.

Record and Prepare for Stewardship

What does stewardship look like beyond December 31? Thanking donors promptly and personally is as important as structuring your message. How will you report back in January on the impact of their gifts? Recording your systems now ensures no supporter feels overlooked. Lasting relationships are the foundation of stewardship.

T’is the season to fall into philanthropy. Begin gathering the fruits of your year’s labour and preparing to invite donors into generosity. Sustain your mission long into the future by reflecting, planning, and equipping your team now. Every message, thank-you and story told will increase your year-end results and strengthen the trust and relationship with your supporters.