Adam Gordon—Creating For-Profit & Nonprofit Success Through Purpose

As the President of Gordon’s Downsizing & Estate Services Ltd., Adam Gordon has plenty on his plate. But he didn’t let that stop him from leading the St. Aidan’s Strong Roots, New Season fundraising campaign. During his time as Campaign Committee Chair, Adam worked with M&M International to develop strategies to raise funds that would enable updates the historic church building and provide resources for community ministries 

In an interview with us, Adam shares his motivations in both the for-profit and nonprofit sectors, and offers recommendations and reflections for those considering a fundraising campaign.

Know your ‘why’

Adam strongly believes that work in both the corporate and non-profit sectors should be purpose-driven. In today’s world, more and more individuals are seeking to work with organizations that are clear on their “why”, Adam says. This isn’t just a philanthropic ideal; it’s the way to consistent employee engagement.

“We aimed to deliver something that other companies weren’t delivering,” Adam says, digging into the history of his family business, which assists individuals in downsizing and managing their estates, often during a difficult period of life. “How do you help someone respectfully manage a high volume of assets in a short period of time as a part of their downsize and estate situation?” he asks. “By listening first, acting with empathy, and focusing on achieving positive outcomes. These are the foundational values of our real estate brokerage.”time 

A smiling man with short hair wearing a black polo shirt with the logo "Gordon's" and the tagline "We help. You move on."
Adam Gordon

Many of the company’s team members have personally navigated the challenges that can come with downsizing and are driven by a desire to prevent others from facing similar difficulties.  Their clear understanding of the ‘why’ not only deepens their commitment, it enables them to provide a level of  service that is unmatched.

Concentrating Efforts Through Purpose 

Adam took on the role of St. Aidan’s Strong Roots, New Season Campaign Chair with this purpose-driven mindset. While working in the non-profit sector, the importance of a compelling “why” became increasingly evident to him. He acknowledged that while it’s easy to garner support for a cause like cancer research, it can be challenging to show donors the direct impact of their contributions to other causes.

Adam and the campaign committee tackled this challenge head-on. They ensured that donors understood the vision for the campaign and saw their funds being used for the youth ministry, building repairs and establishing a community garden. They employed consistent communication so that donors understood the campaign mission and how their funds would enable community impact. Being clear about the purpose was what made the campaign a success.

Behind the scenes, Adam infused a sense of purpose into routine activities, such as team meetings. He emphasizes the importance of not treating committee participation merely as a social activity, given everyone’s limited time. “Everyone is a busy professional with other responsibilities. The focus should be on efficiency: get in, get the job done,” he advises.

This purpose-driven approach has reaped positive results for him and the team. They were able to exceed their goal, raising $630,000 in eight months.


Questions to Consider for Aspiring Change Makers

If you’re interested in doing campaign fundraising, either as a professional or as a volunteer, Adam recommends considering the following questions:


  • Do you have a passion or connection to the mission and vision of the project and organization? 

When you work with purpose, it reflects in the quality, commitment and success of your work, just like it did with Adam and his team in both the for-profit and nonprofit sectors.

  • Is the goal clear and measurable? 

The finish line needs to be starkly drawn in the sand, so everyone knows when the mission is accomplished. A goal achieved and celebrated is the most powerful motivator.

  • Do you have access to people who have “been there, done that”?

Whether it’s expert help or members of the committee, it’s best to fundraise with people who know what they’re doing and can help eliminate roadblocks and wasteful activities that kill momentum. At M&M we help track progress, provide data-based recommendations and train volunteers to effectively serve the vision of the campaign.


If the answer to all these questions is yes, then congratulations! You’re ready to make your corner of the world a better place.



Thanks to Adam for sharing his insights and being part of the Inspiring Change Makers series! His story is a highlight of the positive results that purpose, focus and teamwork can create. Did any of Adam’s insights resonate with you? Share with us on LinkedIn or Facebook.